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Website copywriting
We don’t like starting with a negative! But we have to say that so much website writing we see is clumsy and amateur, written hurriedly, and peppered with spelling mistakes, bad punctuation and impenetrable jargon. It’s proof that everyone knows what they want to say but not always how to say it!
Now for the positives!
Making a direct hit
When a business or organisation is looking for a particular service or product, who carries out the search? Normally it’s a secretary, a PA, or a manager, none of whom tend to have any special technical expertise. That’s why crystal-clear, jargon-free copy is vital for winning customers.
For instance, your home page is critical. It’s your shop window. Fill it with good things and people will want to come in. Make it dull or intimidating and they’ll straight away try a competitor’s site.
And when you’ve grabbed your potential customer's attention, it’s vital that you keep it across every link and every page. That’s why we write web copy that’s up-beat, low on jargon and high on clarity and enthusiasm. We’ll work with your web designer, and we’ll promise to:
 Write website copy for you that presents your business at its very best
Make it lively, enthusiastic and imaginative
Keep the jargon to a minimum. Will your potential customer understand it?
Put in the vital key words for the search engines to pick up
Is yours a technical business? Forget cutting and pasting paragraphs from manufacturers’ catalogues! Your customers will be looking for information they can understand. We make a point of explaining complex products and services in everyday language.
Some examples
Click here to see some examples of web writing, with our suggestions for improvement. As you’ll see from our corrected versions, it just takes a little tweaking from a professional to get the selling copy to match the product! We can do the same for you.
Contact us – we’re always happy to talk with you about your needs.
Sacketts
7 Springfield Terrace
Bideford
Devon EX39 4AN
Tel: 01237 478170
email: info@sacketts.co.uk
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